Refire old leads, existing customers, and trade in opportunities with AI SMS
RefireLeads helps Canadian car dealers restart conversations with dead CRM leads, past customers, lease clients, service customers, and vehicle owners who may be ready to sell or upgrade.
Built for Canadian dealerships, BDC teams, used car managers, sales managers, and dealer groups.
Choose the services you need
Pick one module or combine several to build a complete lead reactivation system for your dealership.
Dead Lead Reactivation
Upload old CRM leads and restart conversations through AI SMS
Best for: BDC teams and sales managers
Outcome: Book more appointments from aged leads
Existing Customer Refire
Contact past customers for buyback, upgrade, and service-to-sales opportunities
Best for: Used car managers
Outcome: Source more trade-in inventory
Buyback and Appraisal AI
Collect vehicle photos, VIN, odometer, and appraisal details by SMS
Best for: Used car managers and appraisal teams
Outcome: More appraisal-ready vehicles
Lease Maturity AI
Contact customers nearing lease end with upgrade and buyout options
Best for: Finance managers and BDC teams
Outcome: Retain lease customers
Service to Sales AI
Convert service customers into upgrade and trade-in conversations
Best for: Service advisors and sales managers
Outcome: Turn service visits into sales
Managed SMS Setup
Our team configures your SMS sending, verification, and compliance testing
Best for: All dealers starting fresh
Outcome: Ready to send in days, not weeks
How it works
From setup to hot leads in six straightforward steps.
Choose your services
Select the modules that match your dealership goals and team structure.
Complete dealer onboarding
Provide your dealership details, team contacts, and messaging preferences.
Upload old leads or customer lists
Import CSV files from your CRM with aged leads, past customers, or service records.
Choose campaign type and sending rules
Configure campaign goals, sending windows, and daily volume limits.
AI texts, qualifies, and collects details
The system sends personalized SMS, handles replies, and gathers vehicle information.
Your team gets hot leads, appraisals, and conversations
Qualified opportunities are routed to your sales team for personal follow-up.
See it in action
Watch a live SMS conversation between our AI and a customer. See how the system qualifies interest, collects vehicle details, and routes hot leads to your team.
Messages
Toyota of Edmonton
Built for Canadian dealerships
Compliance controls, opt-out handling, and audit trails designed for Canadian automotive messaging requirements.
RefireLeads provides compliance controls, logs, opt-out handling, and workflow safeguards. Dealers remain responsible for confirming they have proper consent and legal permission to contact uploaded leads. This is not legal advice.
Your Dealership Data is Locked Down
RefireLeads handles sensitive customer information. We built security into every layer, not as an afterthought.
AES-256 Encryption
All customer PII (names, phone numbers, vehicle details) is encrypted at rest using AES-256-GCM before it ever touches the database.
Isolated Data Architecture
Row-Level Security ensures each dealership can only access their own data. No cross-tenant data leakage is possible at the database level.
Webhook Signature Verification
Every inbound Twilio webhook is cryptographically verified. Requests without valid signatures are rejected immediately.
Rate Limiting on All Endpoints
Every API endpoint is protected by IP-based rate limiting. Prevents abuse, brute force attacks, and accidental SMS spend spikes.
Full Audit Trail
Every action (message sent, lead updated, campaign launched, opt-out processed) is logged with timestamp, user, and context.
Role-Based Access Control
Team members get only the permissions they need. Admins, managers, and agents each see different levels of data and controls.
RefireLeads infrastructure runs on SOC 2 compliant services (Supabase, Vercel, Twilio). All data is encrypted in transit via TLS 1.3 and at rest via AES-256. We never store Twilio Auth Tokens in the database. CASL compliance controls are enforced at the platform level.
Managed SMS setup or connect your own
Get sending fast with our managed setup, or bring your existing Twilio account.
Managed Setup
Recommended$999one-time
Our team configures your SMS sending, toll-free verification, webhooks, STOP/HELP handling, and first campaign test.
Bring Your Own Twilio
Advanced$299one-time
Connect your existing Twilio account with guided setup instructions and testing tools.
Most dealers choose managed setup for faster time to first campaign.
Build your package
Start with the platform base and add the modules you need.
Platform Base
Always included
$299/mo
Monthly total
$299/mo